Pushing boundaries in product presentation
The Ethicon AR App was implemented as a native iOS App specifically for use at a medical congress in summer 2013 and was only available during that congress.
Its main feature is the presentation of professional medical gear used for endoscopic surgery. These instruments are presented in augmented reality. If the app was pointed at posters of medical instruments at the congress, a high quality 3D model of that medical instrument was presented in the app as if it was hovering above the poster. The user could view the instrument in detail, rotating and zooming freely.
In addition, the app also contains detailed information and marketing materials about the available instruments.